UGC must feel like organic content – otherwise users skip. The essentials are hook, "why me?", social proof and a clear CTA.
Script building blocks
- Hook in 0–3s (pattern break, question, "Did you know…")
- Problem → solution with 1–2 proofs
- CTA: clear and outcome‑oriented
Production
Build a creator pool, tight briefs, weekly feedback – that keeps the learning curve steep.