How to get the most from TikTok for your Shopify store: clean setup, strong creatives, clear scaling.
Setup
- Set up pixel & advanced matching (CAPI) correctly
- Product feed with titles/thumbnails that earn clicks
- Test events: AddToCart, InitiateCheckout, Purchase
Creatives for e‑com
Proof beats claims: UGC reviews, unboxing, before/after, real results.
Scaling
Raise budgets on winners, rotate variations, grow LTV via email/SMS.