TikTok Ads Agency Guide

How to plan, produce and scale TikTok ads – practical and straight to the point.

1. Strategy

Winning accounts are simple: few campaigns, broad audiences, learning-friendly budgets. Each testing week has a single goal (hook, angle, format) – that creates clear decisions instead of gut feeling.

Recommended structure

  • Prospecting broad, retargeting lean
  • Weekly creative tests
  • Clean naming conventions and UTMs

2. Creatives

The first 3 seconds decide. Work with hook lists, social proof and clear CTAs. Speed beats perfection: 5 good variations outperform 1 perfect video.

Formats that work

  • Before/after
  • Problem → solution
  • Creator review

3. Tracking

Set up events cleanly (AddToCart, InitiateCheckout, Purchase). Use standardized UTM parameters and compare ad manager vs. shop analytics – always with the same attribution window.

4. Scaling

Scaling comes from creative wins: increase budgets on winners, rotate hooks weekly, keep audiences broad. Test new offers and bundles when curves flatten.