How to plan, produce and scale TikTok ads – practical and straight to the point.
1. Strategy
Winning accounts are simple: few campaigns, broad audiences, learning-friendly budgets. Each testing week has a single goal (hook, angle, format) – that creates clear decisions instead of gut feeling.
Recommended structure
- Prospecting broad, retargeting lean
- Weekly creative tests
- Clean naming conventions and UTMs
2. Creatives
The first 3 seconds decide. Work with hook lists, social proof and clear CTAs. Speed beats perfection: 5 good variations outperform 1 perfect video.
Formats that work
- Before/after
- Problem → solution
- Creator review
3. Tracking
Set up events cleanly (AddToCart, InitiateCheckout, Purchase). Use standardized UTM parameters and compare ad manager vs. shop analytics – always with the same attribution window.
4. Scaling
Scaling comes from creative wins: increase budgets on winners, rotate hooks weekly, keep audiences broad. Test new offers and bundles when curves flatten.